Since I published my novel, Small Change, through Amazon.com I have received a lot of compliments from my writer friends on the cover design. The praise is misplaced for I had little to do with the cover design. I was fortunate to work with a friend who is a talented designer, Greg Reese of West Hartford, Connecticut, who was really the brains behind the cover.
Here was the process. Greg and I had lunch and I explained what the book was about. We reviewed some of my ideas for what I wanted the cover to convey. Since many of the dramatic scenes in the story took place at a lakeside resort, I wanted to feature the lake on the cover. There was a dock located between the cottages of the two families in the novel, the Sykowskis and the Crandales. My original concept was to have the main character, John Sykowski, sitting on the dock looking out at the lake, with his friend, Rebekka Crandale, standing behind him with her back to him. It would be dusk and the figures would be shadowy. This reflects a key moment in the story when Rebekka asks John if he loves her and John tells her that he does not.
Greg and I discussed typography and art work. One basic question Greg asked was whether I envisioned a drawing or a photograph or some other type of image. After discussing it, we agreed a photograph would work best. Greg asked me to send him three book covers that were similar in concept to what we had in mind. I did a quick Google search and sent Greg three images.
Based on our discussion, Greg came up with nine basic designs. We narrowed it down to two, but we needed a specific photograph to make them work. I called my son-in-law, Brian Marzi, a budding artist who enjoys photography. Brian took more than 200 photographs at a lake in Ohio, Twin Lakes, located in the Twin Lakes section of Kent, Ohio. He brought one of his friends who looked close to the age John would have been to pose for pictures on the dock.
As soon as we saw the photograph of the young man sitting on the dock with his back to the camera, looking out at the lake, we knew we had the shot we wanted. It spoke to so many elements in the story: the water representing surface truths but hiding secrets, the dock as both a unifying and dividing line, the young man who is gazing out at his future, the trees and the clouds representing the horizon of his life.
Our only remaining issue was the typography. One design had the title in white with a black border. It was stark and basic, reflecting the tone of the work, but the other design, with the title in red, drew the reader in. We ultimately decided on the red lettering with my name in black on the next line.
The image displays well on the Amazon page, which is a must for e-book covers.
So here are some key lessons learned:
- Use a professional graphic designer.
- Meet with your designer and explain the concept and your vision.
- Make sure you and your designer are on the same page in terms of the basic cover concept.
- Be frank with your designer. If a design doesn’t work for you, speak up. Your designer will appreciate the feedback.
- Ask for several options working within the basic design. For me, there was a cover design I didn’t choose that I really liked, but everyone else thought the design we selected was superior (and they were right).
- Just as you cannot hurry the creative writing process, don’t rush the design process. Design professionals know what they are doing. Don’t put undue pressure on them.
- As is the case with editing, ultimately you are the boss—not that this was ever an issue for me since we were totally in synch.
An attractive book cover is essential for a self-published author. Be sure to put in the effort to ensure your book cover attracts readers.